These days, everyone working in health care is chasing innovation to thrive in this era of increased accountability for care quality and cost and (finally) truly patient-centered care. Those still pursuing business as usual are often chronically anxious: They keep hearing that innovation is essential to the transition, but they see it (often rightly) as difficult or impossible to execute in their organization, and they aren’t sure where to begin. Their anxiety is compounded by the fear of having their lunch eaten by Amazon and Walmart (new to health care but not to innovation), and by other entrants who aren’t constrained by the familiar ruts of business as usual.
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